AI employer brand intelligence

    The Most Comprehensive View of What AI Says About Your Employer Brand.

    1,400 candidate prompts across 6 AI engines every 14 days.

    Discover whether AI names you to candidates, how it describes your employer brand, which sources accompany its answers and how you compare with your talent competitors.

    Exclusively for Talent Acquisition and Employer Brand teams and their agency partners.

    Created by former in-house Talent Acquisition and Employer Brand leaders.

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    Illustrative demonstration
    A CANDIDATE ASKS

    “Which employers offer meaningful career development?”

    AI Favourability Index AI Market Position

    Fictional placements and movement — not results for these employers. Logos are examples, not customers or endorsements.

    Measured across six AI experiences
    ChatGPTGeminiClaudePerplexityGoogle AI OverviewsNEWGoogle AI ModeNEW

    Trusted by

    • BBC logoBBC
    • Rio Tinto logoRio Tinto
    • NFU Mutual logoNFU Mutual
    • Westpac logoWestpac

    BRANDSCORE PULSE

    See where AI places your employer brand. For free.

    11 AI employer visibility market maps. Covering 10 candidate priorities and one overall view, updated every fortnight.

    Explore BrandScore Pulse
    BrandScore AI employer visibility market map preview
    For display purposes only. Competing employers are de-identified in the BrandScore Pulse free version.

    DISCOVER · COMPARE · UNDERSTAND · ACT

    What you will discover.

    Market-wide employer naming and direct employer narratives are separate behaviours. Inspect the evidence behind each, with deeper comparisons for five selected employers.

    DISCOVER

    Are candidates finding you?

    AI Visibility & Competitor Market Maps

    Understand which employers candidates may hear about before reaching a careers site.

    What it measures
    Employer naming in open-market candidate answers across six AI experiences. Maps show the most visible employers; additional named employers remain in the wider analysis.
    What you learn
    Your observed presence in the selected market, not just against your five chosen employers. Naming is not endorsement.
    Why it helps
    Understand which employers candidates may hear about before reaching a careers site.
    AI Answer Position Analysis

    Inspect the context behind a presence figure, rather than treating every mention alike.

    What it measures
    Where your employer is mentioned within an answer: early, later or briefly. This is not an independent employer ranking.
    What you learn
    Whether a mention is prominent or incidental within the retained response.
    Why it helps
    Inspect the context behind a presence figure, rather than treating every mention alike.
    Candidate-Priority Analysis

    Connect employer intelligence to the questions your target talent may ask.

    What it measures
    Naming and descriptions across candidate priorities including growth, leadership, flexibility, wellbeing, pay, development and job security.
    What you learn
    The saved answer evidence for each priority, including associations not observed in the analysed answers.
    Why it helps
    Connect employer intelligence to the questions your target talent may ask.

    COMPARE

    How do you compare with talent competitors?

    Competitor Intelligence

    Give competitive discussions a wider talent-market context.

    What it measures
    Market-wide employer discovery alongside deeper comparison with five selected competing or aspirational employers.
    What you learn
    Who appears in the measured market and how your focused comparison group differs. These are observed outcomes, not deliberate replacements.
    Why it helps
    Give competitive discussions a wider talent-market context.
    Head-to-Head Answer Presence

    Inspect comparable examples instead of drawing conclusions from unrelated answers.

    What it measures
    Qualifying answers in which you and a selected competitor are both named, with observed presence compared in that shared population.
    What you learn
    What the saved shared answers show. Thin evidence is not a conclusive comparison; being named is not being endorsed.
    Why it helps
    Inspect comparable examples instead of drawing conclusions from unrelated answers.
    AI Narrative Comparison vs Competitors

    Understand the employer story candidates are being told, not merely how often a name appears.

    What it measures
    Themes, strengths, concerns and descriptions in direct employer questions, separately from open-market discovery.
    What you learn
    Differences between AI experiences and employers, potentially contradictory narratives and supporting saved excerpts.
    Why it helps
    Understand the employer story candidates are being told, not merely how often a name appears.

    UNDERSTAND

    What is AI telling candidates — and what supports it?

    AI Favourability

    Separate how an employer is described from how often it is named. A favourable tone is not automatically an endorsement.

    What it measures
    The tone of saved employer-specific statements where sufficient eligible, graded evidence is available.
    What you learn
    Whether descriptions lean favourable, mixed or cautious. Missing, incomplete or ungraded evidence is unavailable, not neutral.
    Why it helps
    Separate how an employer is described from how often it is named. A favourable tone is not automatically an endorsement.
    Employer Voice vs AI Voice

    Identify differences to investigate. A missing message does not prove your content is inadequate or explain the cause.

    What it measures
    Your published employer messaging alongside retained AI descriptions.
    What you learn
    Messages reflected, not observed or contradicted in the analysed answers; technical failures remain unavailable evidence.
    Why it helps
    Identify differences to investigate. A missing message does not prove your content is inadequate or explain the cause.
    Sources, Citations & Evidence Checks

    Inspect potential gaps or contradictions without treating a citation as proof of support or causal influence.

    What it measures
    Citations returned by an AI experience. Page readability and claim-support checks are separate, and apply only in eligible evidence and Readiness workflows.
    What you learn
    Which sources accompany answers and which relevant passages were checked, with unsupported or unverified material kept distinct. Not every citation is checked for claim support.
    Why it helps
    Inspect potential gaps or contradictions without treating a citation as proof of support or causal influence.
    AI Readiness Assessment

    Understand what could be verified and where evidence remains uncertain, rather than assuming every experience receives identical tests.

    What it measures
    Eligible AI answers and employer evidence retrieval, alongside separate technical accessibility and structure checks. GPT-5, Gemini and Perplexity are scored; Claude is contrast-only. Google experiences are excluded.
    What you learn
    Live-retrieval and memory-only behaviour are distinguished. A retained memory answer does not prove that a page was read live; failed checks do not prove absence.
    Why it helps
    Understand what could be verified and where evidence remains uncertain, rather than assuming every experience receives identical tests.
    EVP Trust

    Explore the support for employer promises without certifying every employee's experience. Not advertised as a standard one-off inclusion.

    What it measures
    Employer Value Proposition statements against the supporting evidence and eligible AI answers available in the relevant product.
    What you learn
    Statement-level evidence and differences between experiences, with scope and uncertainty retained.
    Why it helps
    Explore the support for employer promises without certifying every employee's experience. Not advertised as a standard one-off inclusion.

    ACT

    What should your team investigate next?

    Findings & Next Steps

    Use a single assessment as a starting point, not proof of a sustained trend or cause. Detailed advice depends on your package.

    What it measures
    Major observations alongside the retained report evidence and applicable limitations.
    What you learn
    What was observed, the supporting evidence, why it matters and what your team should investigate next.
    Why it helps
    Use a single assessment as a starting point, not proof of a sustained trend or cause. Detailed advice depends on your package.
    Measurement scope and evidence limitations

    AI REINFORCEMENT SOLUTIONS

    From observation to evidence-backed action.

    Reinforcement is a separate workforce-evidence pathway, informed by observed findings and included only with the appropriate package. It considers credible evidence that may help communicate your employer story more clearly — it does not control an AI experience or guarantee more appearances, applicants or a commercial return.

    TalentXP provides benchmark-backed candidate and employee experience evidence, helping your team substantiate a claim and understand where lived experience differs from the employer message. Only supported findings should guide an evidence priority; a technical failure is not proof that evidence is absent.

    Monitoring and reinforcement are different choices. Annual Monitor + Reinforcement adds the separately contracted evidence workflow; discuss the appropriate scope before commissioning evidence work.

    Explore Reinforcement & TalentXP

    GLOBAL AND BESPOKE TALENT MARKETS

    Country. Role. Skill.
    A more focused question.

    From national employers to multinational organisations, BrandScore supports Global and country-specific employer intelligence within supported markets.

    A bespoke Talent Market study focuses on one role family or skill group — optionally narrowed by location, priorities or competitor group. It addresses a particular talent challenge rather than replacing your general employer brand baseline.

    Annual Monitor includes five additional bespoke studies per month, separate from its 26 scheduled assessments. Confirm the 90-day allowance in your programme scope.

    Explore Talent Market Intelligence

    INSIDE THE REPORT

    See what a BrandScore report looks like.

    AI Visibility market map

    Existing illustrative artwork uses legacy labels. Read the horizontal axis as employer naming, not recommendation or endorsement; it is not a current measured customer result.

    Answer Presence intelligence

    Example view of naming in analysed candidate answers. The full fictional demo shows retained report evidence and limitations.

    Recorded demonstration

    When a candidate asks AI to recommend employers

    This is the moment your employer brand work competes in. A candidate asks AI which employers to consider, and the answer names only a handful of organisations.

    Watch what a candidate actually sees — and what it means when your organisation is, or isn’t, in the answer.

    Recorded demonstration. Answers vary by question, engine and moment. Being named is an observation, not an endorsement.

    EXPLORE BRANDSCORE

    The questions your employer brand team needs answered.

    Compare what matters to your target talent. Explore the differences, evidence and priorities behind your next conversation.

    01 / 05 · THE QUESTION BEHIND THE FINDING

    Find out whether AI includes you.

    See whether your organisation is named when candidates ask open questions about employers. Compare with direct questions about your organisation to understand what AI says about you.

    AI ANSWER PRESENCE · ILLUSTRATIVE

    Where employers sit on the market map

    Illustrative market map. Positions shown are not a measured result or endorsement.

    For your team and agency

    Know where to investigate your answer presence — without confusing a mention with an endorsement.

    Explore AI Answer Presence

    01 / 05 · THE QUESTION BEHIND THE FINDING

    Find out whether AI includes you.

    See whether your organisation is named when candidates ask open questions about employers. Compare with direct questions about your organisation to understand what AI says about you.

    AI ANSWER PRESENCE · ILLUSTRATIVE

    Where employers sit on the market map

    Illustrative market map. Positions shown are not a measured result or endorsement.

    For your team and agency

    Know where to investigate your answer presence — without confusing a mention with an endorsement.

    Explore AI Answer Presence

    Brandi, your BrandScore assistant

    Your BrandScore AI assistant

    Meet Brandi

    Where included in your package, Brandi is a conversation with your employer intelligence. Brandi helps you understand the findings, explore the evidence and turn your report into a briefing for your team, leadership or agency.

    Turn your findings into a briefing for your team, leadership or agency.

    SAVED FICTIONAL REPORT · BRIEFING DEMONSTRATION

    “Create a one-page briefing covering our position, competitor gaps and priorities to investigate.”
    ILLUSTRATIVE DISCUSSION PRIORITIES
    1. PositionReview naming across comparable questions.
    2. Competitor gapInspect specific development examples.
    3. EvidenceCheck what the source supports.

    This preview uses a saved fictional example. No AI request is made.

    WHY BRANDSCORE

    Specialist analytics for your team and your agency.

    Work with BrandScore directly or alongside your employer brand agency. Use the findings to assess your position, learn from competitors and inform your next priorities.

    Why specialist employer analytics?

    Compare what matters to your target talent.

    Development, flexibility, leadership and wellbeing give the comparison a candidate context. Bring concrete examples into your next employer brand discussion.

    Know what changed and what deserves attention.

    Follow AI naming, descriptions and sources over time. Employer brand benchmarking separately shows how selected employers explain their careers and reasons to join.

    Starting positionSubsequent fortnightly measurementsReview the period
    1. 01

      Baseline

    2. 02

      Measure

    3. 03

      Measure

    4. 04

      Measure

    5. 05

      Measure

    6. 06

      Measure

    7. 07

      Final scan

    Seven total scans across 90 days. Compare movement and persistence; don’t assume a cause.

    Explore a separate workforce-evidence pathway through reinforcement and TalentXP, where included in your selected package.

    Explore reinforcement and TalentXP

    CHOOSE YOUR MEASUREMENT PERIOD

    One assessment. A discovery period. Ongoing monitoring.

    Same clear distinction between current findings, comparable repeated observations and separately contracted advice or reinforcement.

    One-Off Report

    A single current assessment. A$899. No subscription.

    • Market-wide findings and five selected employer comparisons
    • High-level findings and next steps
    • No recurring monitoring, bespoke scans or historical trends
    Explore this option

    90-Day Discovery

    Seven assessments: a baseline and six fortnightly follow-ups, plus end-of-period advice.

    • Candidate priorities, employer narratives, sources and comparable competitor observations
    • End-of-period consolidated recommendations, advisory review and leadership report
    • Bespoke role/skills studies: allowance confirmed in your agreed scope
    Bespoke study scopeExplore this option

    Annual Monitor

    Twenty-six scheduled assessments over 12 months.

    • Fortnightly monitoring and comparable historical patterns
    • Five additional role/skills-based Talent Market scans per month — up to 60 annually
    • Competitor intelligence; recommendations according to your agreed subscription scope
    Bespoke study scopeExplore this option

    Annual Monitor + Reinforcement

    Annual Monitor plus separately contracted evidence services.

    • Annual Monitor assessment and bespoke scan allowances
    • Employer-profile and TalentXP services only where contracted
    • No guaranteed change to AI answers or hiring outcomes
    Bespoke study scopeExplore this option

    Programme and annual pricing are enquiry-based. Confirm bespoke allowances, recommendations, Brandi access and separately scheduled employer-content benchmarking in your agreed package. Reinforcement and TalentXP are not standard Monitor inclusions.

    SCOPE AND EVIDENCE

    Clear answers about BrandScore.

    What is AI employer brand intelligence?

    It measures whether AI names an employer in open-market candidate answers, what it says when asked directly about that employer, and the tone, competitor context and evidence associated with those answers. BrandScore keeps these behaviours separate.

    Which AI experiences does BrandScore assess?

    ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode. These are six AI experiences, not six independent underlying models. Readiness has a different eligible-service scope.

    Does BrandScore support multinational employers and country-level analysis?

    Yes. BrandScore supports employers of all sizes, including national and multinational organisations. Assessments can use Global or country-specific coverage within supported markets; agree the geography and employer market before comparing results.

    Can BrandScore analyse specific roles, skills and locations?

    Bespoke Talent Market scans focus on one role family or skill group, optionally narrowed by location, candidate priorities or competitor group. They are targeted studies, separate from the general employer brand baseline.

    How many prompts does a standard assessment use?

    The standard 117-question, six-experience, two-sample configuration plans 1,404 executions — approximately 1,400. Planned executions are not guaranteed successful answers and exclude additional evidence and analysis work. Bespoke reports can use a different configuration.

    How often does BrandScore monitor employer visibility?

    Scheduled monitoring is fortnightly. The 90-day programme has seven assessments including its baseline. Annual Monitor provides 26 scheduled assessments over 12 months, plus five additional role/skills-based bespoke scans monthly, up to 60 annually, within the agreed scope.

    Does BrandScore measure favourability as well as visibility?

    Yes. Visibility counts naming, not endorsement. Favourability separately assesses eligible saved employer statements and is unavailable when evidence is insufficient or grading is incomplete.

    Does BrandScore only compare five competitors?

    No. Open-market discovery examines the wider employer market. Your five selected competing or aspirational employers receive deeper analysis; they do not limit market-wide naming.

    How does BrandScore assess cited evidence?

    An engine returning a citation, a page being readable, and a passage supporting a claim are three different stages. Citation analysis records returned sources; eligible evidence and Readiness workflows check relevant content. Not every citation is verified for claim-level support, and citations do not prove causal influence.

    What does a measured report add to a manual AI search?

    A manual search captures one answer at one time. BrandScore retains repeated samples across six experiences, question and market context, competitor comparisons and evidence limitations. Repeated assessments help distinguish recurring observations from ordinary answer variation, without proving a cause.

    All frequently asked questions

    YOUR NEXT CONVERSATION

    Understand your position.
    Decide where to focus.

    Explore BrandScore for your organisation or your agency’s clients. Bring employer comparisons and AI observations into decisions about your messaging, talent competitors and next priorities.

    Book a callExplore the 90-Day Programme
    Prefer a starting assessment? Explore the one-off report